The omnichannel customer is on the rise, and retailers need to keep up with their expectations. To stay ahead, retailers should pay attention to upcoming technology trends that can help them meet the needs of their customers. Here are a few key trends to consider:
1. Fulfillment powered by data: Ordering enough inventory is crucial to avoid empty shelves and lost sales. Retailers can now use data-driven platforms to predict stock levels and order more accurately based on sales data and seasonal demand.
2. E-commerce everywhere from one backend: Customers expect convenience and choice when shopping online. Managing multiple online sales channels can be time-consuming, but more e-commerce platforms are offering built-in access to multiple channels, making it easier for retailers to reach customers across different platforms.
3. AI-driven product recommendations: Replicating the in-store customer service experience online can be a challenge. AI tools trained to give personalized product recommendations based on purchase history and inventory data can help bridge that gap. These tools can also assist sales associates in-store, providing them with faster and more detailed information to assist customers.
4. Unified customer service experience: Customers expect a seamless experience regardless of the platform they are on. To meet this expectation, many retailers are turning to AI-driven chatbots that can track customers across different platforms, providing a consistent and personalized experience.
5. AI-powered marketing insights: Personalization is key in marketing, with customers expecting tailored content and messaging. AI-powered marketing platforms can automate content and touchpoints based on sales trends and customer behavior, ensuring the right message reaches the right customer at the right time.
Implementing these technologies has never been easier, and it’s crucial for retailers to stay ahead by providing cutting-edge tools and experiences for their customers. By embracing these trends, retailers can keep up with the evolving expectations of the omnichannel customer and continue to wow them with their offerings.
JD Saint-Martin is the President of Lightspeed Commerce, a leading global provider of retail, hospitality, and golf software. He emphasizes the importance of staying up-to-date with technology trends to meet customer expectations in today’s competitive retail landscape.
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