Pinterest is taking steps to prioritize size inclusivity on their platform by using new AI technology. The goal is to increase representation of different body types in fashion and wedding-related content. Users will now start seeing more images of mid- and plus-size bodies without having to specifically search for them. Pinterest worked closely with plus-size creators to develop and improve the product experience. The new technology has already shown impressive results, with a 454 percent increase in representation on women’s fashion searches and a 772 percent increase on women’s fashion feeds. However, the difference may not be immediately apparent in all searches. Pinterest has acknowledged that the experience has not rolled out to all searches yet, but they expect it to improve over the next couple of months.
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