Adobe’s new AI features may make graphic designers nervous about their job security, but Ashley Still, Adobe’s senior vice president of digital media, believes that technology can both bring more people into the creative medium and increase the demand for professionals. She compares the invention of the camera to the rise of AI in graphic design, noting that painting didn’t disappear but a new type of content emerged.
While AI tools have the potential to offload some work from graphic design teams, it’s unlikely that they will completely replace the profession. Adobe’s latest AI tools, such as Firefly, allow for improved image generation and the ability to mimic a brand’s visual style. The company is also launching a text-to-vector model, template generation feature, and other tools that can save time and energy for designers.
Despite the accessible AI features, graphic designers are still valuable for their ability to construct ideas and create better results using image generation. While layoffs in the industry are possible, AI will simply change the industry rather than eradicate it. Adobe’s AI tools may make graphic design more efficient and accessible, but designers are still needed to guide the technology. It remains to be seen whether companies will adopt this approach or simply use AI as an excuse to cut costs.
So, what do you think? Are AI tools a threat or an opportunity for graphic designers? Let us know in the comments below!
IntelliPrompt curated this article: Read the full story at the original source by clicking here