HANKS CAUTIONS FANS: AI VERSION OF HIM PROMOTING DENTAL PLAN WITHOUT PERMISSION!
In a shocking turn of events, beloved Hollywood actor Tom Hanks has sounded the alarm on an unauthorized video that features an artificial-intelligence (AI) version of himself promoting a dental plan. Taking to Instagram, Hanks warned his fans to “BEWARE!!” and clarified that he has absolutely nothing to do with this video.
This incident comes as no surprise, considering Hanks’ long-standing criticism of AI in the entertainment industry. In fact, in a podcast interview, the Oscar-winning actor expressed his concerns about the use of AI, especially after his likeness was digitally created for the 2004 movie The Polar Express. It was then that Hanks realized the potential risks and challenges associated with this technology.
Hanks highlighted the artistic and legal challenges that arise when AI is used to replicate someone’s likeness. He emphasized that AI-generated content could be so lifelike that it would be difficult to differentiate between the real person and the AI version. This creates a significant problem, not just artistically, but also legally.
The Polar Express, a holiday classic, employed motion-capture technology to record Hanks’ facial expressions and movements. This data was then used to create a 3D rendering, resulting in the “uncanny valley” characters that the movie is known for.
Hanks’ concerns are not unfounded. The Hollywood writers’ strike and the ongoing actors’ strike both highlight the need for clear guidelines regarding the use of AI in the industry. The writers and studios have made some progress, agreeing not to use AI for scripting or editing purposes, as well as prohibiting the use of AI-generated content as source material for lower-paid adaptations. However, negotiations are still underway for the actors’ strike.
One of the greatest fears for actors is that studios will profit from their likenesses without their permission, just as the unauthorized dental-plan video featuring Hanks demonstrates. The actor himself acknowledged that this was an issue waiting to happen, given the advancements in AI technology.
So, what does this mean for the future of the entertainment industry? Will AI continue to pose risks to the livelihoods of actors and the integrity of artistic creations? Share your thoughts and comments below!
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