Tom Hanks warns fans about AI version of himself used in dental plan ad
Tom Hanks is cautioning his fans about a video that features an artificial intelligence version of him promoting a dental plan. The Oscar-winning actor took to Instagram to share a screenshot from the video, highlighting the uncanny resemblance between him and the AI version. Hanks made it clear that he has no association with the video and urged his followers to be aware of it.
This is not the first time Hanks has expressed concerns about the potential dangers of AI and deepfakes. During an appearance on the “Adam Buxton Podcast,” he discussed how AI could impact the future of movies, including the ability to create AI versions of actors to continue their performances even after their death. Hanks acknowledged that while fans may be able to distinguish between the real actor and the AI version, there could still be legal and artistic challenges.
Zelda Williams, daughter of the late Robin Williams, also spoke out against the use of AI in a recent Instagram story. She revealed that there are individuals attempting to create AI models of actors who cannot give consent, such as her father. Williams emphasized the ethical concerns surrounding AI recreations and referred to them as “Frankensteinian monsters.” Her statement also ties into ongoing negotiations between SAG-AFTRA and the Alliance of Motion Picture and Television regarding the use of AI in the entertainment industry.
Hanks is not the only celebrity who has had their likeness used without permission to promote a product. Earlier this year, Oprah Winfrey alerted her fans to an advertisement featuring her name and photo endorsing weight loss gummies. In a video posted on Instagram, Winfrey clarified that she has no involvement with the supplement and urged her followers not to be misled by the false endorsement.
The unauthorized use of celebrity likeness in advertisements raises serious concerns about consent and the potential for personal information to be compromised. It serves as a reminder of the importance of protecting one’s identity and being cautious of online scams and false endorsements.
What are your thoughts on AI in the entertainment industry? Should actors have control over the use of their likeness after their death? Leave a comment and let us know what you think!
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