THE SAG-AFTRA DEAL AND AI: WHAT YOU NEED TO KNOW
The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) strike may be over, but concerns about artificial intelligence regulations in the union’s new contract with the Alliance of Motion Picture and Television Producers (AMPTP) have given actors pause.
EBDRs, ICDRs, and Consent – The details of the new contract outline two types of digital replicas – Employment-Based Digital Replicas (EBDRs) and Independently-Created Digital Replicas (ICDRs). Consent is required for both forms of digital replica, with certain exceptions outlined in the contract.
AI Uses Have Actors Concerned – Concerns have been raised by SAG-AFTRA members, including filmmaker Justine Bateman, about areas of the contract that appear to be vague and potentially problematic for actors. Their concerns include potential economic issues for actors, vague terms surrounding consent, and the potential impact on employment.
The Synthetic Performers Clause – The newly proposed contract also includes a section about Synthetic Performers, sparking concerns that it may give studios permission to replace human actors or use non-union actors.
A Future of Uncertainty – The SAG-AFTRA contract is the first of its kind to deal with AI in this manner, and the possibilities could set a precedent for workers in other industries as well.
What do you think about the implications of AI in the entertainment industry? Are you troubled by the potential impact on the future of acting? Share your thoughts below!
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