Founder of Pre Unveils Revolutionary Technology to Optimize Websites and Boost Conversions!
In a stunning presentation at the Apparel & Retail CEO Summit, Parham Aarabi, CEO and founder of Pre, showcased his company’s groundbreaking technology for optimizing websites. But this isn’t your average run-of-the-mill optimization tool – Pre uses artificial intelligence to simulate consumer behavior and predict website performance without the need for live testing or API installation.
Aarabi, who previously founded ModiFace (now owned by L’Oréal), kicked off his presentation by emphasizing the importance of finding technologies and strategies that actually work for individual brands and their unique audiences. He noted that try-on technology, for example, can often have vastly different outcomes on different sites, even with similar demographics and audiences.
That’s where Pre comes in. Using AI-powered simulations, Pre predicts conversion performance based solely on screenshots and mockups of a website. The technology analyzes every element, image, and button on every page, as well as user intent and behavior. It then runs virtual AI shopper simulations to reveal site preferences and behavior.
During the presentation, Aarabi demonstrated the technology by animating a screenshot of a product display page. The AI cursor moved just like a real online shopper, providing insights into how users engage with the page. And the best part? Within seconds, the AI can tell you how changes to the site impact conversions, all without implementing any code.
Of course, accuracy is crucial when mimicking human behavior, and Aarabi assured the audience that his team constantly learns from mistakes and trains the AI accordingly. In fact, he proudly announced that Pre can now predict website performance with an astounding 90 percent accuracy rate.
With this revolutionary technology, retailers will be able to optimize their websites with unprecedented ease and precision. No more wasted time and resources on live A/B testing or API installations – Pre takes the guesswork out of website optimization.
So, are you ready to take your website conversions to the next level? Let us know what you think about this groundbreaking technology in the comments below! How do you see AI revolutionizing the way we optimize websites? We can’t wait to hear your thoughts!
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