MARKETERS DITCHING ACTORS: USE AI TO VOICE ADS AND COPY FOR SAVINGS AND QUICK SCALE
The cat’s out of the bag: the advertising world is using Artificial Intelligence to voice ads and copy. According to Digiday+ Research, 71% of marketers are on the bandwagon. Translation: “Generating AI” is the name of the game and the swiftest game in town.
LOOK OUT, YOUTUBE: CO-VIEWING MEASUREMENT HITS ROADBLOCK
YouTube’s plan to start co-viewing measurement in Q1 2024 have gotten tinseled under skepticism and shaky results. Here’s the inside scoop: after a nudge from the ad buyers, the Google-owned platform announced it’s postponing its co-viewing ad measurement plans. “What is their methodology?” one advertising exec spilled to Digiday. The decision for change has been pushed off until Q4. Giddy up!
GET THIS: TIKTOK IS THE TRENDIEST HOT SPOT FOR BRAND BOOSTING
Not just for teens and viral dance crazes. TikTok is hotter than a blowtorch for gaming and marketing. #gta6 shows off a 10 billion view count, while 32% of brands and retailers sing that TikTok is extremely valuable to their brand. Not to mention, 48% say it’s a golden ticket for branding and a revenue booster. Ain’t it grand?
What do you think about companies using AI for their ads? Give us a shout and spill the beans in the comments. We can’t wait to dish on it with you.
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