IS AI TAKING OVER MAGIC: THE GATHERING MARKETING IMAGES?
Attention Magic: The Gathering fans! It seems like the creative process behind those eye-catching marketing images may not be as magical as we thought. A recent revelation has led us to rethink our approach to working with vendors for marketing creative. Thanks to the vigilant members of our community, we’ve been made aware of the potential use of generative AI in creating these images.
THE MAGIC OF HUMAN INGENUITY
We’ve always been clear about our stance on AI generative tools when it comes to creating final products for Magic: The Gathering. However, it’s now apparent that we need to extend this policy to include marketing images used on social media. Our priority is to ensure that the incredible human ingenuity that makes Magic so special is at the forefront of our creative process.
TRANSPARENCY AND DISCLOSURE
We’re committed to improving our understanding of how AI is being used in the creative process. We believe that transparency and better disclosure are essential for everyone involved. While we may not be able to promise perfection in such a rapidly evolving space, our goal is to always prioritize human-made art and artists.
YOUR THOUGHTS?
What do you think about the potential use of generative AI in the creation of Magic: The Gathering marketing images? Do you believe it’s important to uphold the value of human creativity in the creative process? Share your thoughts and comments below!
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