SAG-AFTRA unveils new deal with Replica Studios at CES
That’s right, folks! SAG-AFTRA has just locked in a sweet new deal with artificial intelligence company Replica Studios, allowing voice actors to create and license digital simulations of their voices for video games and other projects, all while protecting them from misuse.
This deal comes hot on the heels of a fierce strike by the Screen Actors Guild last year, and it’s bound to shake up the industry. And guess what? It could be paving the way for other tech firms to build trust with showbiz talent.
Under this deal, professional voice-over artists will enjoy industry-leading protections tailored to AI technology and establish minimum rates for voice actors. Plus, performers will have full transparency and control over where and how their digital voice replicas are used. Now, that’s some serious empowerment!
But reps can’t stop talking about the potential for AI to create convincing digital replicas of performers’ voices and the threat it poses to performers in the video game industry. Will embracing AI technology really support human creativity or lead to a shaky future for actors? Let’s hear what you think! Are you excited by the possibilities this deal offers for the voice actors? Comment below and tell us what you think!
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