Wendy’s is shaking things up with its new surge pricing strategy! The fast-food chain announced plans to use AI technology to adjust menu prices based on high-demand times, such as during bad weather or peak foot traffic.
The move is sure to catch some attention, with prices potentially spiking when the demand is high. It’s a bit like what Uber does with its surge pricing, but this time it’s for your favorite fast food.
Using AI-enabled technology, Wendy’s hopes to boost sales during specific times of the day, like breakfast or late-night snack runs. This dynamic pricing approach could help drive more foot traffic and ultimately increase revenue for the chain.
But how will customers react to the price changes? Will they be willing to pay more for their favorite menu items during peak times? And what about those long drive-thru lines – will surge pricing make customers think twice before placing an order?
It’s all up in the air as Wendy’s rolls out this new pricing strategy. Will you be willing to pay more for your Baconator or frosty during peak times? Let us know in the comments below!
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