NORMA KAMALI TURNS TO AI FOR FUTURE OF BUSINESS
At 78, Norma Kamali isn’t ready to retire, but she’s looking to the future of her iconic fashion house that she built from the ground up. Her plan? To develop an AI version of herself that can generate new designs based on her creative DNA from text prompts. She’s working with an AI-focused agency to feed thousands of images from the brand’s archive into the model, teaching it the essence of her style.
AI IN FASHION
Generative AI technology is revolutionizing the fashion industry and sparking a rush by brands and retailers to find uses for it. Designers are looking to tap into AI’s creative potential to push boundaries and maintain their aesthetic signatures.
SUCCESSION PLANNING
For a founder-led label like Kamali’s, succession planning is vital in maintaining the legacy after the departure of the creator. AI offers a new, albeit unconventional, way of doing so – or at least attempting to.
TRAINING THE AI
Maison Meta has been working with Kamali’s archive team to gather and prepare the imagery needed to train the AI model. The process includes tagging imagery with keywords and training, a process that takes time and effort to get right.
THE FUTURE OF THE COMPANY
Kamali sees the potential for AI to radically transform how her business operates. She believes this AI version of herself can ensure that her creativity and legacy outlive her.
CALL TO ACTION
What do you think about the use of AI to ensure the future of a fashion empire? Can AI dream? Share your thoughts with us!
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