SAP Unveils New Generative AI Capabilities to Revolutionize Customer Experience
SAP, the global leader in enterprise cloud solutions, is taking customer experience to the next level with its latest announcement. The company has introduced new generative AI capabilities that will transform the way businesses operate and enhance customer satisfaction.
Unlike other AI technologies that rely on data from one system, SAP’s generative AI harnesses the power of experiential and operational data from various sources. This holistic approach provides businesses with a comprehensive view of their customers, enabling them to optimize processes and adapt to changing market dynamics.
The new capabilities are being introduced across the SAP Customer Experience portfolio, bringing automation and intelligence to commerce, sales, customer service, and marketing teams. With more than 10 role-based AI tools, businesses can automate labor-intensive tasks, supercharge catalog management, retrieve answers in natural language, and surface customer profile intelligence.
By automating routine tasks, teams can free up time to focus on strategic initiatives and provide exceptional customer experiences. Catalog managers can ensure high product visibility and discoverability, while sales and service teams can quickly address customer inquiries with intelligent Q&A capabilities.
The importance of personalized marketing communications cannot be overstated, with 76% of global consumers preferring personalized messages. SAP’s AI-generated customer profiles, supported by the real-time SAP Customer Data Platform, empower businesses to deliver personalized and relevant services. Front-line workers can access customer summaries that include order histories, previous interactions, and preferences, enabling them to resolve issues quickly and improve the overall customer experience.
These new capabilities mark a significant milestone in SAP’s journey to redefine intelligence and deliver delightful customer experiences effortlessly. By embracing generative AI, businesses can unlock their full potential, solidify their position as industry leaders, and reap the benefits of intelligent CX solutions.
So, what are your thoughts on SAP’s latest generative AI capabilities? Do you think they will revolutionize the customer experience? Let us know in the comments below and join the conversation.
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