News consumers most opposed to use of AI for sensitive topics such as politics, report finds.
Most news consumers in the United States and the United Kingdom would be uncomfortable with journalism produced mainly by artificial intelligence (AI), a survey has found.
Only 23 percent of respondents in the US and 10 percent in the UK would be comfortable with AI-produced news, with consumers especially suspicious of the technology being used for sensitive topics such as politics and crime, the survey by the Reuters Institute for the Study of Journalism, published on Monday, showed.
More than half of US respondents and 63 percent of UK respondents said they would be uncomfortable with AI-led news, respectively, with 18 percent answering they would be neither comfortable nor uncomfortable.
Consumers skeptical of AI for sensitive topics
Respondents were least resistant towards using AI to generate text-based content, illustrations, and stylized graphics, and most strongly opposed to the use of AI for creating realistic-looking photographs and videos.
“Our findings show audiences are most open to AI uses that are behind the scenes and areas where AI can help improve their experiences using news, providing more personalized and accessible information,” the institute said in its annual Digital News Report accompanying the survey.
“They are less comfortable when it comes to public-facing content, sensitive or important topics, and synthetic videos or images that may come across as real, and where the consequences of error are viewed as most consequential. Overall, there is consensus that a human should always be in the loop and complete automation should be off limits.”
Impact of AI on newsrooms
The findings come as newsrooms around the world are adopting AI amid plunging revenues and heavy job cuts.
News Corp Australia’s executive chair Michael Miller last year revealed that the media company was producing about 3,000 articles a week using AI.
As it announced a 100 million-euro ($107m) cost-cutting program last year, the German tabloid Bild warned staff that it expected to make further cuts due to “the opportunities of artificial intelligence”.
Conclusion
The survey underscores the cautious attitude of news consumers regarding AI in journalism, particularly in relation to sensitive topics such as politics. The findings highlight the importance of maintaining human oversight in news production and the potential risks associated with complete automation. As newsrooms continue to navigate the evolving media landscape, the role of AI in journalism remains a topic of ongoing debate and scrutiny.
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