Hanesbrands, the apparel company, is embracing generative AI technology to revolutionize its supply chain. The company has enlisted the help of a Gen AI assistant, powered by OpsVeda, to provide answers to complex supply chain questions and make the information accessible to all Hanesbrands associates. This intelligent tool integrates with popular messaging platforms like Microsoft Teams and Slack, allowing users to gather information through natural language exchanges.
The Gen AI assistant utilizes algorithms to interpret users’ questions and provide relevant answers. It is considered a pivotal solution for Hanesbrands’ supply planning, PO prioritization, and inventory utilization, according to Hemant Ramaswami, VP of global supply chain planning. This technology enables Hanesbrands to deliver better service to its customers.
To ensure the security of information exchanged, encryption and anonymization processes are implemented, safeguarding customer-identifying data. Submitted prompts are included in the assistant’s database, which helps refine future prompts through machine learning models.
This generative AI technology is also being utilized by other brands and manufacturers, such as Grace Foods Canada and Royce Too. Grace Foods Canada has already been using the initial supply chain tool and is exploring ways to implement the new Gen AI features to improve productivity and access critical information more quickly. Royce Too sees the potential for generative AI to bring efficiency to everyday work in its enterprise.
Hanesbrands is undergoing a comprehensive digital transformation, implementing various initiatives across its organization to become more data-driven and customer-centric. The adoption of generative AI technology is part of this larger effort to optimize its supply chain and enhance its global ecosystem.
Have you ever wished for a tool that could answer all your supply chain questions in a jiffy? How do you think generative AI will revolutionize the apparel industry? Share your thoughts below!
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