**GENERATIVE AI SET TO TRANSFORM BUSINESS**
If you think virtual assistants are the peak of AI technology, think again! A *FORTUNE GLOBAL FORUM* keynote conversation revealed that *GENERATIVE AI* is just one part of the AI revolution that is poised to rock the business world. Alexander Sukharevsky, a senior partner at McKinsey-owned AI firm QuantumBlack, spoke with Fortune CEO Alan Murray about the potential of *GENERATIVE AI* to elevate businesses into uncharted territories of innovation.
Only 10 percent of companies are currently focused on the potential of *GENERATIVE AI* to fundamentally transform their businesses, according to Sukharevsky. However, this advanced technology must be viewed as a tool to reimagine entire industries. A “world-class CFO” must be sure to properly fund *GENERATIVE AI* initiatives, he warned, to avoid stifling transformation and profit growth within a company.
There are exciting developments in the pipeline, according to Sukharevsky, who stated that productivity use cases for *GENERATIVE AI* will deliver swift and substantial value, based on the technology available now. “A platform shift happens when the cost of production goes down 1,000 times,” he said. The lively conversations at the *FORTUNE GLOBAL FORUM* leaves us wondering what these developments might mean for businesses moving forward, as *GENERATIVE AI* is set to shake things up!
What do you think about the future of *GENERATIVE AI*? Is it just hype, or does it hold revolutionary promise for businesses? Let us know your thoughts in the comments!
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