Getty Images Launches Game-Changing AI Tool to Generate Images
In a groundbreaking move, Getty Images announced the launch of Generative AI, a proprietary artificial intelligence tool that will revolutionize the world of digital media. Developed in partnership with tech giant Nvidia, this software will allow Getty to create images from its extensive collection, avoiding the copyright issues that have plagued the AI industry.
Getty Chief Executive Officer, Craig Peters, described the new AI tool as “commercially safe” and assured users that it will not tap into the company’s news collection for image generation. Instead, it will solely utilize the company’s vast creative library. The aim is to prevent the distribution of deepfakes, altered media used to spread misinformation. The image generator will also block the use of images that Getty does not have reproduction rights for.
To avoid legal battles and controversies, Getty plans to compensate artists whose work was utilized to train the AI model. Over the past year, numerous artists and creators have sued AI companies for using their images without permission. In a high-profile class action lawsuit, artists accused Stability AI, Midjourney, and DeviantArt of copyright infringement. While the case is ongoing, it appears that a dismissal is likely.
Getty Images itself has been involved in legal battles surrounding AI technology. In February, the company sued Stability AI for using over 12 million photographs from Getty’s collection to train its own AI and potentially build a competing business. The outcome of this lawsuit is still pending.
Getty’s new AI tool not only provides a more commercially viable option for content users but also prioritizes the interests of artists. It aims to navigate the ethical minefield of AI image makers developed using unlicensed imagery sourced from the internet. The revenue-sharing model of the software will ensure that artists benefit from the use of their creations.
This groundbreaking tool is set to redefine the world of digital media, but what are your thoughts? Do you think this AI technology is a game-changer, or are you concerned about potential misuse? Leave your comments below and join the discussion!
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