NBA Brings AI to the Court: Creating Content to Wow Fans
The NBA is taking its marketing game to the next level with the use of generative artificial intelligence (AI). This cutting-edge technology will analyze and categorize every play during games, ultimately automatically generating individualized highlight packages for each player. Talk about personalized content! This move is all in an effort to cater to the fans and get more people engaged with the league’s app.
But the NBA isn’t the only sports league hopping on the AI bandwagon. The NHL is also utilizing AI as part of its content analysis efforts. And even the Rams are getting in on the action, using AI to support their sponsorship deals. Looks like artificial intelligence is becoming a key player in the sports marketing game!
Not only is the NBA using AI to create personalized highlights, but they’ve also revamped their app this year with new features to keep fans glued to their screens. One of these features is the ability to add team and player tabs to the main screen, making it easier than ever to access real-time content. And let’s not forget the new “Moments” tab that allows fans to scroll endlessly through all the NBA content they could ever want using a vertical social media interface. It’s like an unlimited buffet of NBA goodness!
Now, we don’t know exactly how much the NBA is investing in these AI efforts, but they’re definitely making waves in the digital marketing space. With over $24 million spent on advertising so far in 2023, according to Vivvix, they’re not holding back when it comes to engaging their fan base.
So, what do you think about the NBA’s use of AI to create personalized content? Is this the future of sports marketing, or is it all just a flashy gimmick? Leave a comment below and let us know your thoughts!
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