**BLACK BUSINESSES AND AI: EXPERTS SAY KNOWLEDGE IS POWER**
Artificial intelligence (AI) is the driving force behind modern business, according to experts who recently met at the Brookings Institution in D.C. and had some serious knowledge to drop on Black business owners.
Renee Cummings, a scholar at the University of Virginia and the Brookings Institution, said that AI has the power to define a business’s success or failure, customer base, and resource allocation. The information could be powerfully useful is helping Black businesses modernize.
Mutale Nkonde of AI for the People, a public sector AI organization, highlighted how businesses can use AI to better identify potential customers and generate business leads, primarily through the use of social media. The expert also warned Black business owners that AI has been proven to specifically target and discriminate against African Americans.
Fay Cobb Payton, a respected professor emerita at North Carolina State University, warned Black business owners that AI could have a direct impact on their bottom line. She noted that for businesses in predominantly Black neighborhoods, AI is driving gentrification, and in turn, changing their customer base.
Understanding the use of AI in business is crucial, especially for Black businesses, as it could make or break their success. So, it’s time to weigh in. What do you think about AI in Black businesses? Comment below and let your voice be heard!
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